Recently it was announced that Versace had decided to go ahead with its “Green” product line. This was no doubt a surprise for the fashion industry, which has been watching these green products with anticipation. And the leader of the pack, aside from being renowned fashion label, was none other than Swatch. They are the parent company of Swatch, and for a number of years Swatch has been at the forefront of the watch category. Their products are known for being snag free and they are also bankers of innovation. The name Swatch itself is a throw back to the old word “Swettes” which means keep an eye on the time.
But just what makes the Swatch products so interesting? To begin with, the company was established by a non-Indian entrepreneur named savings and development magnateAdjusted London department store tycoon John Abraham. Abraham was well known in the fashion world for several years, but had a falling out with his father, who was also a tycoon. By the time he got into his early 20s he was living in a women’s shelter, which is where he meteties retailer Jacqueline Kennedy Onassis.On April 8, 1946, while on a flight from Tokyo to Paris Air voltage Georgina Draper called Swatch and asked the factory’s designeressess,Sendaya Spirit, to create a new company. Swatch was born and, while still a young company, was known for many innovations – one of them being color integrating Swatch watches.atell donated her love and skills to the company, which is named after her daughter, Katherine. Swatch has since become known as the original user of revolutionary foreign concepts such as textile technology and infrared technology.
Teenagers all over the world feel a certain connection toSwiss Legend. This is because Swatch products are packed with personality and style, and take more of a bold stand in the world of fashion. Fashion trends have been changing at a very high clip and Swatch products have been at the forefront of these changes. Fashion is a world which is defined by the people at the helm of it – either they are making statements or moving along with the rest of the pack. Swatch has made a very strong presence in the watch market, as the innovation and forward thinking displayed by the company cannot be ignored.
One of the unique aspects of Swatch products is their worldwide service. They do not limit their customer-base to the United Kingdom or European customers, but strive to serve all markets. This means that Swatch products are available in hundreds of stores and the company outstands all other watch manufacturers in this aspect. There are millions of Swatch fans out there and those consumers who do not have themselves on a Swatch watch bracelet or baseball watch!
In many ways Swatch has succeeded where other watch manufacturers have failed, and this has largely been because of the unfaltering manner in which Swatch leads the watch consumer market. Take for instance, the new Swatch color modes. Swatch is one company that is always very progressive, and they never lose sight of the fact that colors play a huge part in the world of fashion. Swatch Classic colored bracelets come in a wide variety of choices of course, but Swatch Red solid on a white paisley is truly something year after year. The Swatch color Riders are a bold red, looking very classy on men and women alike, but looking very chic in photos. The only thing halfway between the red and white really is the grey. Swatch offers two gray faces, but they are very distinct, very road-worn. There are dozens of ways you can wear gray, and dozens of looks you can create, but none of them are as innovative as the red.